
My Why:
I believe in a world where everyone with a vision has the courage to pursue it and the support they need to make it a reality. My purpose is to empower others to lean into their calling, embrace their creativity, and bring their unique vision to life.
The world needs more people who believe in their dreams—and I’m here to help bring those dreams to life. Let’s create something meaningful together.
Education,
Certifications,
& Expertise
University of Oregon, Continuing & Professional Education
Digital Marketing Science (2024)
University of South Carolina (2006 - 2010)
BS Business | Emphasis in Marketing
Minor in Studio Art | Emphasis in Graphic Design
Technology Certifications & Expertise:
-
Google Ads Search Certified
-
Google Analytics Certified
-
HubSpot Email Marketing Certified
-
Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro)
-
Expert in web design platforms including Wix, Squarespace, Shopify, and ShowIt
-
Comprehensive experience in branding, marketing strategy, graphic design, and project management
My path to purpose:
Where it all started...
I grew up in the small coastal town of Georgetown, SC, where my love for nature was nurtured by the ocean, marshes, and endless possibilities of the great outdoors. From an early age, I was a multi-passionate explorer, never satisfied with sticking to one path. That same curiosity and drive led me to creative projects long before I graduated college and ultimately shaped the career I have today.
Raised by entrepreneurial parents, I witnessed firsthand the power of building something from the ground up. I vividly remember sitting at our kitchen table as my dad sketched logo concepts for their business—a moment that planted the seed for my own creative and entrepreneurial journey.




Hi there,
I’m Perri!
I'm a creative powerhouse with a passion for helping people like you turn bold ideas into meaningful results. With over a decade of experience in branding, marketing, design, and strategy, I’ve worked with entrepreneurs, businesses, and creatives to craft brands and strategies that are as impactful as they are authentic.
But this isn’t just about business—it’s about connection. I’m here to amplify your vision, simplify the process, and bring creativity and heart to every step of the journey.
I pursued my education at the University of South Carolina, earning a degree in Business with an emphasis in Marketing and a Minor in Studio Art focused on Graphic Design. After graduation, I felt the pull of bigger mountains and waves, so I packed up and moved west, landing at Palisades Tahoe (formerly Squaw Valley Ski Resort).
My time at Palisades Tahoe was pivotal in shaping my career. As the first-ever female lead for the terrain park program, I had the pleasure of overseeing day-to-day operations, managing a passionate team, and bringing creative energy to on-snow events that elevated the brand's visibility.



After three impactful years working on one of California’s largest development projects, I felt a deep calling to transition into freelance consulting. Armed with invaluable experience and a passion for creating impactful work, I set out to support entrepreneurs and business owners in building their brands and bringing their visions to life.
Since then, I’ve had the privilege of collaborating with passionate entrepreneurs and businesses across industries. From full-scale brand development to strategic marketing collaborations, I’ve built a career rooted in creativity, strategy, and a relentless belief in the power of following your dreams.
Let’s Start the Conversation
Curious about how we can work together? I’d love to hop on a call to hear about your vision, answer any questions, and explore how I can help bring your ideas to life. Whether you’re ready to dive into a project or just want to see if I’m the right fit, let’s start the conversation.
After three successful seasons, a new opportunity presented itself: a chance to transition into a dynamic role supporting the VP of Development for the resort. In this position, I embraced a multidisciplinary role that allowed me to contribute in a variety of capacities, including as an Executive Assistant to the VP of Development, In-House Lead Graphic Designer, Assistant Project Manager, Event Planner, Experiential Designer, and Public Communications Representative for the resort’s $1 billion redevelopment project.
This role required strategic thinking, effective stakeholder communication, and creative problem-solving on a significant scale. I planned and executed events with key stakeholders, developed comprehensive visual assets to support the redevelopment plans, represented the project at public hearings, and contributed to experiential designs for one of California’s largest development projects at the time. This experience honed my ability to manage complex projects and laid a strong foundation for the creative and strategic work I do today.


